X-Virtual x  X-Reality

ESPN’s extreme sports program (EXPN) used the social networks to challenge their audience for a virtual competition against their real life idols.

Users with the best scores in the qualifying online games, received
a message with the date and time they would face their idols in their favorite sports games.

The virtual contestant who made more points than his idol, won a trip to watch this year’s XGames.

Results

1 million hits to the site. 15,000 candidates. 10 games with stars like skater Bob Burnquist. Loyalty to the website and to the EXPN channel, through the database and new promos.