Borned and raised in São Paulo Brazil and living in the USA for the past 5 years. I have been working as a creative in the advertising industry for the past 16 years, having major experience with graphic design, illustration, fine art, film and conceptual thinking. Over the years I have had the chance to work not only in my native country Brazil, but in Portugal (Lisbon) and in the United States (New York and Atlanta). My main competencies are helping developing agencies concepts, visual arts and integrating the creative departments. In the past, I have been lucky enough to have been honored at national and international advertising festivals, such as Cannes Lions Festival, where I received three Lions, Luerzer’s Archive, one of the most respected advertising archives and I was ranked as number one Art Director in Brazil, which was a huge honor. In 2015/16, my creative work played a significant role in helping JWT Atlanta to their most awarded year ever, and continues to do so. Besides my job, I have a few passions, first is my family, second is special effects, including character creation, sculpting and anything that keeps my mind busy and my hands dirty and last, but not least outdoor sports, specially wakeboarding.
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Achievements:
- Bronze: at Clio “Pennzoil Tundra "2017
- 2 Shortlist: at Clio “Marines - Anthem "2017
- 2 Shortlist: at Clio “Pennzoil Tundra "2017
- 2 Shortlist: at Cannes Lions for the Film Craft “Pennzoil Tundra "2017
- Finalist: at Shorty Awards "Lost Recipes 2017
- Honoree: at Webby "Lost Recipes 2017
- Finalist: at NY Festival "Tundra Pennzoil 2017
- Merit: at One Show "Tundra" Pennzoil 2017
- Merit: at One Show "Tundra" Pennzoil 2017
- Merit: at Addy "Circuit" Pennzoil 2017
- Honoree: at Webby "Circuit" Pennzoil 2017
- Gold: at Addy "Circuit" Pennzoil 2017
- Gold: at Addy "Series" Pennzoil 2017
- Gold: at Addy "Tundra" Pennzoil 2017
- Gold: at Addy "Baja" Pennzoil 2017
- Silver: at Addy "Baja" Pennzoil 2017
- Gold: at Motion Picture SE "Tundra" Pennzoil 2017
- Grand Prix: at London (Motor Film Festiva) "Joyride" Pennzoil 2016
- Silver: at LIA "Joyride" Pennzoil 2016
- Silver: at The One Show - "Joyride" AIRLIFT DRIFT Pennzoil 2016
- Winner: at The One Show - Screen ( Best Branded Content ) "Joyride" Pennzoil 2016
- Gold: at Addy - Pennzoil “JOYRIDE” Cape Town - 2015
- Gold: at Addy - USMC “Every Marine a Rifleman” - Animation & Special Effects 2015
- Grand Prix: at London Motor Festival - "Joyride" AIRLIFT DRIFT Pennzoil 2016
- Gold: at Addy - USMC “Every Marine a Rifleman” - Interface & Navigation 2015
- Finalist: at New York Festival - "Joyride" AIRLIFT DRIFT Pennzoil 2016
- Finalist: at LIA - "Light BillBoard" PS BRANDS ELITE 2016
- Silver: at Clio - Pennzoil “JOYRIDE” Cape Town - 2015
- Bronze: at Clio - Pennzoil “JOYRIDE” Cape Town - 2015
- Silver: at Addy - Pennzoil “JOYRIDE” Cape Town - Branded Content 2015
- Silver: at LIA - Pennzoil “JOYRIDE” AIRLIFT DRIFT - 2015
- Silver: at Addy - Pennzoil “JOYRIDE Prequel” - Video Editing 2015
- Silver: at Addy - Pennzoil “Garage” - Magazine Advertising 2015
- Silver: at Addy - Pennzoil “JOYRIDE” Cape Town - Internet Commercial 2015
- Bronze: at Addy - USMC “Every Marine a Rifleman” - User Experience 2015
- Bronze: at Addy - USMC “Every Marine a Rifleman” - Public Service Online/Interactive 2015
- Bronze: at Addy - Pennzoil “JOYRIDE Prequel” - Internet Commercial 2015
- Bronze: at Addy - Screen ( Best Branded Content ) "Joyride" Pennzoil 205
- Bronze: at Addy - Pennzoil " Joyride* Cape Town " Video Edit - 2015
- Gold: at Fiap for the “Wash your Bill” Scotchbrite - Promo/ Activation 2014
- Bronze: at Cannes Lions for the “New York” 3M Noise Cancelling Headphones” Outdoor 2012
- Bronze: at Cannes Lions for the “London” 3M Noise Cancelling Headphones” Outdoor 2012
- Shortlist : at Cannes Lions for “The 3239 Experience” Promo 2012
- 2 Shortlist: at Cannes Lions for the ads “London, New York” 3M Noise Cancelling. Poster 2012
- Silver: at Creativity Annual Award for the film “ Dealer” ONDCP Broadcast. 2010
- Silver: at Creativity Annual Award for the ads “ Toungue” Garden Harvest. 2010
- First Place: at Lürzer’s Archive ( Art Director) on Brazilian’s Ranking 2010
- Shortlist (film): at Cannes Lions for the film “Train” Novartis 2009
- Merit (film): 6th Kiev Int. Advertising Festival for the“Cockroach” SCJohnson Raid. 2009
- Bronze: at 29th Anuary of CCSP (São Paulo Creative Club) for the ad “Dates” Mercedes-Benz. Press 2008
- Shortlist: at Cannes Lions for the ad “Dates” Mercedes-Benz. Press 2007
- Shortlist: at Cannes Lions for the film “Cockroach” SCJohnson Raid. Film 2007
- Shortlist: at Cannes Lions for the film “Mosquito” SCJohnson Raid. Film 2007
- Silver: at ABP Festival (Advertising Brazilian Association) for the ad “Dates” Mercedes-Benz. Press 2006
- Winner at Cannes Lions Young: (Creatives National Competition in Portugal) Art Director selected to perfom Portugal in Young Creative Competition in Cannes Lions. 2005
- Merit: Creative Folha Magazine Awards (Brazilian Newspaper) Focus Business Magazine. Film 2005
- 2 Shortlist: at Cannes Lions for the ads “Boy”, “Girl” and “Children” Playstation Magazine. Press2005
- Gold Lion: winner at Young Creative Competition in Cannes Lions for the work “Dollar Bill” Cyber. 2004
- Gold: at Colunistas Awards for the film “Alimentary Chain” Nestlé Chocolates. Film 2003
- Silver: at FIAP (Festival Iberoamericano de la Publicidad for the film “Alimentary Chain” Nestlé Chocolates. Film 2002
- Shortlist: at Cannes Lions for the ad “Fish” Delta Airlines. Press 2001
- Shortlist: at Cannes Lions for the ad “Road” Auto Esporte Magazine. Press 1999
Other Things:
- Finalist and Winner with other campaigns of several other festivals, such as CCSP (São Paulo Creative Club)
- Work published in various publications such as Archive Magazine, Latin Spots, AdForum, AdLatina and Adweek.
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R/GA (NEW YORK) - Associate CREATIVE DIRECTOR 2016 – Present
JWT (ATLANTA) - Associate CREATIVE DIRECTOR 2012 – 2016
GREY GROUP (SÃO PAULO) - CREATIVE ART DIRECTOR 2011 – 2012
OGILVY (SÃO PAULO) - SENIOR AT DIRECTOR 2010 – 2011
Y&R (SÃO PAULO) - SENIOR ART DIRECTOR + HEAD OF ART 2008 – 2009
BBH (SÃO PAULO) - SENIOR ART DIRECTOR 2008
DRAFTFCB (NEW YORK) - SENIOR ART DIRECTOR 2006 – 2008
Y&R (SÃO PAULO) - SENIOR ART DIRECTOR 2005 – 2006
DRAFTFCB (LISBON) - SENIOR ART DIRECTOR 2004 – 2005
JWT (SÃO PAULO) - ART DIRECTOR 2000 – 2002
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Accounts:
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Daniel Prado Creative Art Director
e-mail: danielpradocd@gmail.com
tel.: 404-731-9244